The Value of Great Listing Photos

Do you want to know one of the secrets that make your real estate listing stand out? It’s the photos. You may have a beautiful North County home in an outstanding setting, but if the photos don’t illustrate that your home sale will suffer. Listings with great photos attract more attention, are on the market for shorter periods of time, and sell for more money. Not convinced? Here’s some more information that may turn you into a believer.

Buyers begin their search online

The Internet has transformed the home buying process. Buyers can get a sense of the market before they begin their search in earnest by browsing online listings. In fact, the National Association of Realtors reports that more than half of homebuyers find their homes online. In order for your listing to attract attention online, your home needs to be represented in the best possible light.

Buyers linger on photos

Did you know that actual research has been conducted to determine how homebuyers interact with online listings? According to a recent study, buyers spend a whopping 60 percent of their time online looking at photos. The listing description and the agent description each only receive 20 percent of the buyer’s attention. In addition, nearly all buyers viewed the main photo for a total of 20 seconds. That’s a long time! Pictures really are worth a thousand words and potential buyers get a lot of information from them. First impressions matter, and having outstanding photos gives you a leg up against the competition.

Buyers will pay more

Photos are so important and so powerful that buyers will pay more for homes that have professional-quality photographs. In fact, studies have been done that demonstrate buyers will pay 39 percent closer to the listing price for listings that have great photos.

Buyers will purchase faster

Nothing beats a quick home sale, and great photos can help sell your home faster. In fact, homes with great photos can sell up to 50 percent faster than those with poor photos or no photos at all. Having a home that languishes on the market can be stressful. Wouldn’t it be easier to avoid that by using quality images?

What makes a great photo?

Now that we’ve established the value of great photos, what makes a photo great in the first place?

  • They reveal all the best features of your home.
  • Great photos minimize a home’s flaws.
  • They capture your home’s curb appeal, so be sure the exterior is clean and inviting.
  • Great photos are brightly lit and include as much natural light as possible.
  • They are shot from the best angles in order to get a sense of the depth and size of a room.
  • Great photos are edited and enhanced to make them the best they can be.

Contact The Clark & Gilman Team

The Cristine Clark and Jamie Gilman Team understand the impact that great photos can have on your North County home sale. Click here or call 760-758-1211 to speak with one of our agents today. We’ve sold one home every 3.3 days since 1997, and we’d love to help you sell yours!

Moving? Know the value of your home …